How Much Does It Cost to Open a Planet Fitness Franchise?
Verified · 2026 WI filingAs of its 2026 FDD, opening a Planet Fitness franchise costs an estimated $1,282,500 to $5,386,000 in total initial investment.
| Total investment | $1,282,500 to $5,386,000[1] |
| Franchise fee | $0 to $40,000[1] |
| Royalty | 7%[1] |
| Ad fund | 3%[1] |
Financial Performance (Item 19)
Item 19 presents Annual EFT Revenue (recurring monthly/annual membership fees billed via electronic funds transfer, excluding paid-in-full memberships, retail sales, other revenue, returns and taxes) for corporate-owned and franchised clubs open the entire 12 months of 2025, segmented into Bottom/Middle/Upper thirds, with average, median, high and low figures for each group (separately for franchised only, corporate only, and combined). A separate 2025 Revenue and Operations Statement (Net Revenue, EBITDAR, EBITDA, etc.) is also provided for 262 corporate-owned clubs, segmented into thirds by Net Revenue.
Outlet Counts by Filing Year (Item 20)
| FDD Year | Total Outlets | Opened | Closed | Terminated |
|---|---|---|---|---|
| 2026 | 2709 | 141 | 0 | 7 |
Frequently Asked Questions
How much does it cost to open a Planet Fitness franchise?
According to Planet Fitness's 2026 FDD, the estimated total initial investment is $1,282,500 to $5,386,000.
What is the Planet Fitness franchise fee?
The initial franchise fee disclosed in the 2026 FDD is $0 to $40,000.
What is the Planet Fitness royalty fee?
Planet Fitness charges a royalty of 7% of gross sales, plus a 3% advertising fund contribution, per its 2026 FDD.
Does Planet Fitness disclose franchise owner earnings?
Yes — Planet Fitness's 2026 FDD includes an Item 19 Financial Performance Representation.
How many Planet Fitness locations are there?
Planet Fitness had 2,709 outlets as of its 2026 FDD.
Where does this Planet Fitness franchise data come from?
Every figure on this page is extracted from Planet Fitness's 2026 Franchise Disclosure Document, filed with WI and human-verified against the source filing.
Sources
- 2026 FDD, filed with WI — state registry record — last verified from the 2026 FDD on 2026-07-26
FranchiseFilings is not affiliated with, endorsed by, or sponsored by Planet Fitness. All figures above are drawn directly from the Planet Fitness FDD filings linked in Sources and have been human-verified against those filings. See our methodology for how we source and verify data.